Ricardo Tadeu

Ricardo Tadeu is AB InBev’s Chief Growth Officer. Since April 2022, he has been responsible for aligning technical and commercial functions within AB InBev, including marketing, sales and distribution, business-to-business (B2B), and direct-to-consumer (DTC). In his role, Tadeu is responsible for driving profitable, organic growth for the company.

Born in 1976, Tadeu is a Brazilian citizen and holds a law degree from the Universidade Cândido Mendes and a Master of Laws from Harvard Law School. He is also Six Sigma Black Belt certified.

Tadeu joined the company in Brazil in 1995 and held several commercial roles before being named Business Unit President - Hispanic Latin America in 2005. In 2008 he was appointed Vice President of Sales in Brazil and soon after became the Mexico Zone President in 2013. He was named Zone President for Africa in 2016 and went on to serve as Chief Sales Officer in 2019. Throughout his career, Tadeu has been a key architect of the company’s digital transformation. Most recently, he spearheaded the creation of BEES, AB InBev’s B2B digital commerce platform, and served as Chief BEES Officer.