Call it a Cinderella Story. Our superior light beer, Michelob Ultra, has been moving toward the top of the leaderboard since 2002. Brewed to celebrate an active and balanced lifestyle, it’s counted tennis great Serena Williams, football hall of famer Peyton Manning, Olympic sprinter Usain Bolt and now global football icon, Lionel Messi, among its fans.
1. Named one of AB InBev’s MVPs
For over 20 years Michelob Ultra has delivered consistent year-over-year growth and expanded to 16 markets worldwide. Last year, the brand earned a spot alongside Corona, Budweiser and Stella Artois as AB InBev’s top four global megabrands.
2. The first Global Beer Sponsor of the NBA
In 2023 Michelob Ultra expanded its partnership with the National Basketball Association (NBA) to become the exclusive and worldwide Official Beer Partner of the NBA, Women's National Basketball Association (WNBA), and all NBA affiliates. Ahead of the Finals, the brand launched its first-ever NBA global campaign and the Michelob Ultra Superior Access platform offering legal drinking age fans the chance to win unparalleled access to NBA action - from game tickets, NBA League Passes and discounts, to meet and greets, exclusive merchandise, VIP parties and more!
3. Kicking it with Messi at Copa América USA 2024™
A renewed partnership with CONMEBOL, the governing body of South American football, made Michelob Ultra the Official Global Beer Partner of Copa América USA 2024™ and kicked off a partnership with CONMEBOL Copa América champion and global football icon Lionel Messi. Watch for a massive integrated campaign, including the Player of the Match and exclusive fan opportunities from the Michelob Ultra Superior Access platform.
4. Going for gold at Olympic and Paralympic Games
Michelob Ultra will headline as the Official Beer Sponsor the Olympic and Paralympic Games LA 2028 as part of AB InBev’s Worldwide Olympic partnership. It’s also the exclusive beer sponsor of Team USA for the Olympic and Paralympic Games Paris 2024, Milan Cortina 2026, and Los Angeles 2028, and will be the Official Beer Sponsor of the LA28 Games!
