Privacy Policy
Last updated: 10 February 2024
Contents:
What Information Do We Collect?
How Do We Collect Information?
For Which Purposes Do We Use Your Information?
How Do We Share Your Information
How Long Do We Retain Your Personal Data For?
What Are Your Rights?
Links To Third-Party Sites
Location Data
Changes to this Privacy Policy and Cookie Notice
California Privacy Rights and Supplemental California Privacy Notice
Thank you for visiting our website, mobile website, or mobile application (collectively, the "Platform"). This privacy policy (the "Privacy Policy") is designed to assist you in understanding how ANHEUSER-BUSCH INBEV SA/NV, a company organized and existing under the laws of Belgium, having its registered office at Grote Markt 1, 1000 Brussels, Belgium, registered with the Register of Legal Entities under company number VAT 0417.497.106 RPM Brussels and its Affiliates (“ABI”, “we”, “our” or “us”) collects, uses, and protects any information you may provide to us on the Platforms where it is posted. Our Terms and Conditions, available here, describe the terms and conditions governing your access to and use of the Platform. Your use of the Platform signifies your agreement to be bound by both the Privacy Policy and our Terms and Conditions. If you do not agree to the terms of the Privacy Policy, please do not use the Platform. ABI is committed to complying with the requirements of the Beer Institute Advertising and Marketing Code. For more information, click here. If you are a resident of California, please see the “California Privacy Rights and Supplemental California Privacy Notice” section further below.
The Platform is not directed to, and we do not knowingly collect personal information from, persons under the legal drinking age. If you are under the legal drinking age and have entered this Platform by providing a false date of birth, you must immediately leave this Platform. Under no circumstances may you use this Platform or submit personal information to us if you are under the legal drinking age. We are committed to compliance with all applicable regulations, laws, and rules, including those issued by the Beer Institute, ICAP, and COPPA.
What Information We Collect
- Contact information. Your personal details such as name, street address, email address, online identifier (ID), username, cell phone number, date of birth and other information we may ask in connection with mailing list subscriptions, promotional offers, marketing activities or activities connected to purchases and product claims.
- Connection and/or browsing data: This is data that we collect by using cookies and similar tracking technologies as described under Section 8, such as device information, IP address, usage and location data. For more information see the cookies policy.
How We Collect Information
We collect information from different sources and across devices. For example:
- We collect information directly from you: When you make a purchase, register for an account or create a profile, sign up for the reward programs, sweepstakes, contests, or similar campaigns or promotions, contact us, respond to a survey, book a tour, make an appointment, RSVP for an event, interact with us on site (including in-store digital experiences), sign up to receive text messages, postage services, marketing emails.
- We may collect information from cookies or data collection technologies: FWe use certain standard web measurement and tracking technologies such as "cookies," web server logs, web beacons (also known as "action tags" or "one pixel .gif files"), clear GIFs or other statistics programs. We do this on our Platform (including mobile apps) and in emails that we send to you. We collect information about users over time when you use this Platform. We have third parties that collect information this way, as well. To learn more about these tools and how you can control them, click here. Your browser may have an option that allows you to accept cookies, reject cookies, or receive notification when a cookie is sent, but you should note that the use of such restrictive browser settings may limit your use of the Platform.
For Which Purposes Do We Use Your Information?
Depending on the actions that you wish to perform on the Website/App, we will process your personal data for the following purposes, as justified on the following legal basis:
| Purpose | Legal Basis |
|---|---|
| For analytics and statistics purposes, i.e., to understand the way you interact with our Website/App and thus be capable of introducing improvements by analyzing, managing and improving the Website and our products and services (e.g.: by figuring out which pages are the most and least popular and see how visitors move around the websites). | Your personal data will be processed: - based on your consent (following the selection of your cookie preferences in our cookie banner – see Cookie Policy ) and signing up for email newsletters); - because the processing is necessary for the purposes of our legitimate interests consisting in improving the user experience and our products and services in the best interest of the consumer, when allowed by relevant privacy legislation; or - as required or allowed by applicable law |
| To enable ABI and other relevant service providers to fulfil legal obligations and protect organizational rights. We may use your information as necessary in connection with corporate transactions or to protect, enforce, or defend the legal rights, privacy, safety, or property of the services’ providers, our employees or agents, or other users and to comply with applicable law. | Your personal data will be processed because the processing is necessary: - to comply with a legal obligation to which we are subject (for example, to guarantee the security of the personal data we process or to respond to authorities’ requests for disclosure of personal data, as required by applicable law, or to guarantee that you are of legal age to use our products and services); or - for the purposes of our legitimate interests consisting in safeguarding our rights and our property and those of our employees, agents or users or in performing corporate transactions. |
Notify you of special offers and other services that we believe may be of interest to you or to send you current mailings to provide you with advertisements, newsletters, emails and push notifications about goods and services that may be of interest to you. |
Your personal data will be processed based on your consent. |
We will only process your personal data for specified, explicit and legitimate purposes and we will not process your personal data further in a way that goes beyond or is incompatible with those purposes.
Where required under applicable law, we will also collect your express consent to any of the above-mentioned activities. You have the right to withdraw any given consent at any time (see Section 6).
How We Share Your Information
For the purposes for which we collect your personal data and subject to the appropriate legal basis, we may disclose your personal data to the following categories of recipients:
a) Business partners, affiliates, and subsidiary companies of ABI, primarily for business and operational purposes.
b) Service providers: companies that provide Services on behalf of ABI and under our instructions, that provide services to us, for the purposes of providing this Platform or our Services. Such parties are bound to provide reasonable security for personal data and to use and process such personal data on our behalf only.
c) ABI may share your personal data with other third parties:
- to comply with the law, regulatory requests, court orders, subpoena, or legal processes;
- to verify or enforce compliance with ABI’s policies and agreements; and
- to protect the rights, property or safety of ABI, its customers, visitors to this Website/App and/or the public.
d) Other parties in connection with corporate transactions such as a merger, acquisition, sale of assets, joint venture, distribution agreements (e.g.: wholesalers), or any other transaction that results in a change in control or ownership of ABI, in whole or in part.
Some of these recipients are in territories outside the country where your personal data has been collected, including countries which might not be considered to offer a level of data protection comparable to that of the country where your data has been collected. In such cases, we inform you that, where required under applicable data protection law, we will transfer your data with adequate safeguards to keep your data safe.
What are your rights?
Under the conditions set forth under applicable data protection laws, you may have the following rights concerning the processing of your personal data:
- Confirmation and information. You may have the right to receive confirmation of the existence of the processing and to obtain information about the public or private entities with which ABI has shared your personal data.
- Access & Portability. You may have the right to request information on the data we store concerning you as well as the purpose of storage and a copy of the personal data we are processing about you, which we will provide to you in electronic form. At our discretion we may require you to prove your identity before providing the requested information. If you require multiple copies of your personal data, we may charge a reasonable administration fee.
- Rectification. You may have the right to request that any incomplete or inaccurate personal data that we process about you is amended.
- Deletion. You may have the right to request that we delete personal data that we process about you, unless we are required to retain such data to comply with a legal obligation or to establish, exercise or defend legal claims. You may also have the right to request the anonymization, blocking or deletion of unnecessary, excessive or non-conforming personal data.
- Restriction. You may have the right to request that we restrict our processing of your personal data where:
o you believe such data to be inaccurate;
o our processing is unlawful; or
o we no longer need to process such data for a particular purpose, but where we are not able to delete the data due to a legal or other obligation or because you do not want us to delete it.
- Portability. You may have the right to request that we transmit the personal data we hold in respect of you to another data controller, where this is:
o personal information which you have provided to us; and
o we are processing that data on the basis of your consent or in order to perform our obligations under contract to you (such as to provide legal services).
- Objection: Where the legal justification for our processing of your personal data is our legitimate interest, you may have the right to object to such processing on grounds relating to your particular situation. We will abide by your request unless we have compelling legitimate grounds for the processing which override your interests and rights, or if we need to continue to process the data for the establishment, exercise or defense of a legal claim.
- Withdrawing Consent: If you have consented to our processing of your personal data, you have the right to withdraw your consent at any time, free of charge.
Further information and advice about your rights can be obtained from the data protection Regulator in your Country.
If you require further information in relation to your privacy rights or would like to exercise any of these rights, please also contact our data protection contact point (see Section 7).
WHO CAN YOU CONTACT IN CASE YOU HAVE QUESTIONS OR REQUESTS? THE DATA PROTECTION CONTACT POINT
ABI has a data protection contact point available for you to submit your questions or requests relating to the processing of your personal data. You can access this data protection contact point in our global “contact us” website (https://contactus.ab-inbev.com) (for personal data concerns, please select the typology “Contact Data Protection Officer” in the Contact Us Form).
If you are in the European Economic Area, you can also contact our data protection officer at dataprotectionofficer_eu@ab-inbev.com. If you are in Brazil, you can contact the Brazilian Data Protection Officer at dataprivacy@ambev.com.br.
For us to address your request in a more efficient manner, you may have to provide ABI with the minimum information, such as your name, e-mail address and your request details. Please be aware that ABI will require such information to process your request. Your personal details will be saved only so that we can respond to your request and they will be deleted when they are no longer necessary for the original purpose, unless there are legal requirements stipulating the retention of this data.
Links to third-party sites
We are not responsible for the security or privacy of any information collected by other websites, applications, or other services or by your mobile operating system operator, wireless carrier, or other similar providers. You should exercise caution and review the privacy statements applicable to the third-party websites, applications and services you use.
Location Data
We may collect and use information about the location of the device you are using only to help us identify the country where you are located and redirect you to the relevant Website for your country. Your personal data will be processed based on your consent when you click on “Activate your geolocation” or “Allow location” tracking.
You may be able to adjust the settings of your device so that information about your physical location is no longer sent to us by (a) disabling location services within the device settings; or (b) denying certain websites or mobile applications permission to access location information by changing the relevant preferences and permissions in your mobile device or browser settings. Please note that your location may be derived from your Wi-Fi, Bluetooth, and other device settings. See your device settings for more information.
Security
We adopt technical and organizational measures to protect your data as comprehensively as possible. In addition to the commitment of our employees to secrecy and a careful selection and monitoring of our service providers, we also secure our operating
environment adequately. To protect your data against unwanted access, we use data encryption. Data collected from this website will be passed between your computer and our server and vice versa via the internet using data encryption in transit technology. If the connection is encrypted the 'lock' symbol on your browser status list will show as locked, and the address line will start with "https://". To have your data secured in transit, we use at least the TLS 1.2 standard (Transport Layer Encryption standard).
Changes to this privacy notice
Except to the extent limited by applicable law, ABI may decide at any time − at its discretion − to change, modify, and/or add all or parts of this PrivacyPolicy in the future. Any change to this Privacy Notice will be posted on this page and, where required by law and to the extent that we have your e-mail address, notified to you by e-mail. We will indicate at the top of this Privacy Notice the date on which the Notice was last modified.
Where required by law, we may also ask you to expressly confirm your consent to the modified Privacy and Cookie Notice.
Last updated: 10 February 2024
Thank you for visiting our Website/using our Platform.
©2024, Anheuser-Busch InBev
California Privacy Rights and Supplemental California Privacy Notice
The California Consumer Privacy Act of 2018 ("CCPA") requires us to provide additional privacy-related information to residents of California.
CCPA Disclosures
The section entitled "What Information We Collect" above lists the categories of personal information we have collected about California residents in the preceding 12 months. These categories of personal information correspond with the following categories of personal information provided under the CCPA:
- Identifiers including name, postal address, unique personal identifier, online identifier, username, IP address, email address and account name;
- Information that identifies or is capable of being associated with you, including payment information, social media information, and, if you submit a resume when applying to work for us, information about your employment and employment history;
- Information about products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies;
- Internet or other electronic network activity information;
- If you submit a resume when applying to work for us with information about your education, such education information;
- Inferences drawn from any of the information identified above reflecting your preferences and characteristics.
The section entitled "How We Collect Information" above lists the sources from which we collect personal information.
The section entitled "How We Use Information" above lists the business and commercial purposes for which we collect California residents’ personal information. As described above in the section entitled "How We Share Your Information", we also share and/or disclose your personal information as follows:
- Sharing your personal information for business purposes: we may share the following categories of your personal information with service providers, third parties, business partners, public or government (including enforcement) authorities, creditors, and successors for our business purposes: identifiers, information capable of being associated with you, information about products and services, internet or other electronic activity information (as described above), information related to job applicants (if submitted), and inferences drawn from information about you. As described above, examples of business purposes include performing transactions, registering accounts, managing our relationship with you, and monitoring for security threats and fraud.
- Sharing your personal information for commercial or other purposes: we may share the following categories of your personal information with third parties, business partners, and affiliates in a manner that constitutes a "sale" under California law: identifiers, information capable of being associated with you, information about products and services, internet or other electronic activity information (as described above), information related to job applicants (if submitted), and inferences drawn from information about you. This information may be shared for the following purposes: personalization, analytics, marketing, retargeting, and sales.
California Residents' Privacy Rights
Subject to certain exceptions and qualifications, as a California resident, you have the right to: (i) request access to your personal information; (ii) request deletion of your personal information; (iii) request information about the personal information about you that we have "sold" (as such term is defined under California law) to third parties within the past 12 months; and (iv) opt-out of the "sale" of your personal information, as detailed above.
- Do Not Sell My Information. To opt-out of the "sale" of your personal information as described in this section, click here.
- Exercising other California consumer rights. Should you wish to request the exercise of your other rights as detailed above with regard to your personal information, to the extent required by applicable law, we shall respond to your request to exercise your rights above upon your request submitted in to one of the options provided below in the "Contact Us" section. We may need to take steps, including to request additional information from you, to verify your identity. Please indicate in your request that you are a California resident making a “California privacy rights” inquiry.
ABI has in place a data protection contact point available for you to submit your questions or requests relating to the processing of your personal information. You can access this data protection contact point in our global “contact us” website (https://contactus.ab-inbev.com). Please select the typology “Contact Data Protection Officer” in the Contact Us Form.
If you are in the EEA, you can also contact our appointed data protection officer at: dataprotectionofficer_eur.
Please contact our data protection contact point or our data protection officer indicated above if you wish to exercise your rights as data subject (see the Rights section above).Thank you for visiting our site.
©2024, Anheuser-Busch InBev
