Today Corona was named the world’s most valuable beer brand in Kantar’s BrandZ global rankings. AB InBev brands also claimed eight of the Top 10 spots in the global ranking.
“Valued at more than $19 billion USD, Corona has become the most valuable global beer brand due to consistent acceleration of growth globally and specifically tapping into growing markets, like Brazil, China, South Africa while maintaining its stronghold in Mexico” said Chris Jansen, Kantar CEO. “Our congratulations go to the Corona team for a standout year.”
Corona is known for inspiring people to reconnect with nature and its unique, refreshing experience of the lime ritual. Corona is also brewed with 100% natural ingredients and was one of the first global beverage brands with a net zero plastic footprint.
"We’re proud that Corona is recognized as a truly premium, iconic brand anywhere in the world,” said Marcel Marcondes, AB InBev Global Chief Marketing Officer. “Growing our megabrands is a key part of our business strategy to lead and grow the category. Our focus is on delivering against the needs of our consumers in a way that gives them what they seek, but also in a way that earns their love.”
The Kantar Brandz Top 20 Most Valuable Global Alcohol ranking placed Budweiser as the second most valuable beer brand in the world, with Modelo joining the list at #4, followed by Brahma, Michelob Ultra, Bud Light and Skol. Rounding out AB InBev brands in the Top 10 was our Belgian lager, Stella Artois.
