For decades, Anheuser-Busch brands have been in hand, on screen and raised in celebration of the most iconic moments in sports and entertainment. On February 9, Anheuser-Busch returns to Super Bowl LIX -- the NFL's championship game in New Orleans, Louisiana -- with all-new commercials from Michelob ULTRA, Busch Light, Budweiser, Bud Light and Stella Artois.
America’s leading brewer is this year’s largest Super Bowl advertiser across all beer, alcohol and consumer packaged goods companies, increasing its investment to five ads and three and a half minutes of national advertising and 30 seconds of regional advertising.
“To be an essential part of the broadcast, the in-game experience in bars and at-home watch parties across the country is a privilege we do not take lightly,” said Kyle Norrington, Chief Commercial Officer, Anheuser-Busch. “A cultural moment like Super Bowl is when we truly show the world that no one can meet the moment like we can.”
Here’s how our iconic brands are bringing star power and memorable stories to fans of the big game.
Budweiser
Titled First Delivery, this year’s spot features a Clydesdale foal as the star for the first time in over a decade. The heartfelt story illustrates Budweiser’s commitment to always deliver for its fans and brings to life the iconic tagline, “This Bud’s For You,” which celebrates the grit and determination of our brand that’s been delivering for consumers since 1876.
Michelob ULTRA
Known for championing an active and social lifestyle, Michelob ULTRA , the #1 fastest growing beer in the US1, is upping the ante this year with The ULTRA Hustle. The spot harnesses the joy and spirit of friendly competition, bringing together superior names in sports and entertainment, including Academy Award nominee Willem Dafoe and Emmy Award winner Catherine O’Hara, with cameos from NFL legend Randy Moss, WNBA superstar Sabrina Ionescu and Olympic gold medalist Ryan Crouser.
Bud Light
Bud Light, the Official Beer Sponsor of the NFL, is back for football’s biggest weekend with a brand new campaign. It introduces music superstar Post Malone, actor and comedic powerhouse Shane Gillis, and NFL Hall of Famer Peyton Manning as BMOCs, otherwise known as "Big Men on Cul-De-Sac" -- the neighbors everyone relies on to take backyard parties to the next level.
Stella Artois
Stella Artois’ global ambassador, David Beckham, stars in this year’s spot that debuts Matt Damon as his long-lost brother, “Dave Beckham”. The reunited brothers bond over beers and hot wings while getting to know each other and uncovering their mutual love for Stella Artois. It’s part of the brand’s year-long "For Moments Worth More" campaign celebrating everyday moments made a little more special with Stella Artois.
Busch Light
As the official beer sponsor of NASCAR, Busch Light returns with Circles, a new chapter in its series featuring rugged fan-favorite mascot, the Busch Guy. This time he’s sharing cold and smooth survival skills for the great outdoors with NASCAR Cup Series driver Ross Chastain. Fans in Florida can catch the spot on game day before it airs nationally throughout the 2025 NASCAR Cup Series season.
Check out the Anheuser-Busch Super Bowl Hub for all the latest news from the big game.
1 Source: Circana WE 12.01.2024
