On Sunday, more than 100 million Americans and viewers from over 100 countries are expected to tune in to Super Bowl LVIII, the U.S. National Football League’s (NFL) championship game in Las Vegas, Nevada.
For nearly fifty years, Anheuser-Busch has been producing Super Bowl commercials that have been imprinted in the hearts and minds of beer drinkers and football fans. This year we return to the big game with two and a half minutes of national advertising featuring our iconic brands Budweiser, Michelob ULTRA and Bud Light.
Our brands will be featured in national and local media campaigns, pre-and post-game moments, in-stadium activations and more.
“The Super Bowl is advertising’s biggest moment,” said Kyle Norrington, Chief Commercial Officer, Anheuser-Busch. “Our goal is to once again captivate our audience when the world is watching,
And you don’t have to wait until Sunday’s broadcast to see what’s in store - we have all three commercials for you right here!
Budweiser’s “Old School Delivery”
As the go-to beer for cheering on sports teams and one of the most beloved Super Bowl advertisers, Budweiser is back in the big game with a commercial that honors its legacy as a brand that is always delivering - more than just beer - in the moments that matter. The spot, titled “Old-School Delivery,” takes place in a small town struck by a snowstorm, and stars the Budweiser Clydesdales in their 46th Super Bowl appearance and Fred Dana, a real-life Budweiser wholesaler for the last 34 years.
Michelob ULTRA’s “Superior Beach”
The 60-second spot from our superior light beer, Michelob ULTRA, stars global soccer superstar, Lionel Messi, in his first-ever Super Bowl commercial appearance, alongside Emmy award-winning actor, Jason Sudeikis, and Hall of Fame quarterback, Dan Marino. The fun-filled ad follows the sports and entertainment legends enjoying an impromptu game of pick-up beach soccer and celebrates the joy and spontaneity that comes from embracing active living in social occasions – especially when it’s shared over a beer
Bud Light’s “Easy Night Out”
As the Official Beer Sponsor of the NFL, Bud Light is debuting a commercial that brings the magic and promises of an “Easy Night Out”. It introduces a brand new character, the Bud Light Genie, who grants easy wishes, turning a basic night out into a series of epic adventures for a group of friends, including NFL Hall of Famer Peyton Manning, singer and rapper Post Malone, and UFC CEO Dana White.
