Carlos Lisboa

Carlos Lisboa is CEO South America Zone since January 2025.

Born in 1969, Lisboa is a Brazilian citizen and received a degree in Business Administration from the Catholic University of Pernambuco and a Marketing specialization from FESP.

He joined Ambev in 1993 and has built his career in Marketing and Sales. He was responsible for building the Skol brand in Brazil in 2001 and after that became Marketing Vice President for AB InBev's Latin America North Zone. He then led the International Business Unit in AB InBev's Latin America South Zone for two years prior to becoming Business Unit President for Canada.

In 2015, Lisboa was appointed Marketing Vice President for AB InBev's Global Brands and became Zone President Latin America South in 2017. Most recently, Lisboa held the role of CEO Middle America Zone for AB InBev.